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The news hit like a bomb on last Wednesday: Amazon will broadcast the Champions League from the 2021/22 season in Germany. Next day it was clear that Sky will give up the broadcasting rights to the UEFA Champions League in 2021. Amazon and DAZN will share the rights to the largest UEFA competition.

Amazon Prime Video customers can look forward to the best Tuesday games in the Champions League. The joy among football fans in view of an increasingly confusing TV market is likely to be limited.

One provider, all games – that’s all past now. If you want to see all games of Bundesliga, Champions League and German Cup, you currently have to subscribe to two payment services. The Bundesliga is currently broadcast live on Sky and DAZN. With Eurosport, which had shown the Bundesliga matches Friday and the relegation matches live until the end of last season, a competitor has already withdrawn from the big football business in Germany.

Until a few years ago, Sky advertised the slogan “I want it all”. The company from Unterföhring near Munich could soon change this claim to “we lose it all”. From the 2021/22 season, Sky will show the majority of the Bundesliga games and the vast majority of DFB-Pokal games live and exclusively. In addition, the English Premier League and the Handball Bundesliga are other noteworthy live content on Sky. Cost: 24.99 euros per month in the first year, 49.99 euros per month in the second year. Streaming provider DAZN lost Germany’s rights to the Premier League, but has been offering the Friday and Monday games of the Bundesliga since this season. Since 2018/19, the vast majority of Champions League games have been shown at the “Netflix des Sports”. Anyone who wants to experience Cristiano Ronaldo or Lionel Messi live in the respective league is also at home at DAZN: The games from Serie A and from LaLiga are only available live and in full length here in Germany. After the price has remained stable for a long time since the start in August 2016, there was the first price increase for DAZN customers in summer 2019: After the free month, access currently costs 11.99 euros per month, whereby the service can be canceled monthly, DAZN currently costs EUR 119.99 per year.

And now Amazon is also getting involved. With its streaming portal Prime Video, the online mail order company has been at the start for a long time, in the UK Amazon Prime Video has already secured the exclusive rights for the Boxing Day of the Premier League. And in a year and a half, the VOD and streaming service will also show the Champions League in Germany. So far it is unclear whether the transmission of the premier class will be included in the Prime subscription or whether an additional subscription, e.g. via Amazon channels, must be concluded.

So we ask ourselves the question: is this bloated TV market fair to football fans?

The dismemberment of the TV rights is not only becoming more and more confusing, it is certainly an additional financial burden, for everyone who just does not want to have breakfast with the summaries of the sports show on Saturday at 6:30 p.m. Many people interested in football can no longer afford to do so. And that is exactly what the beginning of the end can mean. If professional football moves further and further away from its fans through encrypted TV broadcasts and due to a complex network of different broadcasters, it threatens to become meaningless.

Nobody can imagine that today in view of the full Bundesliga stadiums. If there is no longer a Champions League semi-final with German participation on free-to-air television; if you have to subscribe to three or more subscriptions to watch the Bundesliga and the European Cup, then you run the risk of making „Volkssport“ football an event for the better off and losing your way bit by bit to the grassroots.